Sure, colorful juice-forward tiki drinks sell, but is it really right for the occasion or consumer we are trying to cultivate? When you think about the sports-viewing occasion and what drinks are primarily sold, it’s quick and easy options like draft or bottled beer, single-liquor cocktails, and margaritas. The first step has been to differentiate our beverage menu from casual dining’s sea of sameness. If we are truly going to be the great American sports bar, then we need to have a modern beverage program that reflects that to our guests. ![]() What was your aim for BWW’s beverage programme? You just can’t manufacture that you can only help to facilitate it.ģ. What attracted me to Buffalo Wild Wings was how many people hold the brand close to their heart and have a story ready to tell of a moment they were with friends or family at one of our bars experiencing some sort of emotionally fun moment – usually around watching sports, naturally. So how did you get into Buffalo Wild Wings? And then, this great opportunity to help shape the comeback of Buffalo Wild Wings presented itself. I landed a sales job with a large brewer and worked my way through the ranks in national sales until heading up on-premise customer marketing over the course of twelve years. I worked in restaurants and bars in just about every position, but my passion was definitely around bar and beverage. Being able to make something by hand that people would then pay money for and enjoy always interested me. ![]() I started in hospitality at a young age with my first job on the line in a fast-food kitchen where I learned to cook burgers and hand-bread fried chicken – I absolutely loved it. Tell us a little bit about yourself, how did you get into the bev industry? ![]() In our chat, David spoke in detail about the bar programme at Buffalo Wild Wings, and also dished about how he picks wines, beers, and spirits for the list at BWW. Bartender’s Spirits Awards sat down with David McPhillips - Director of Beverage Strategy and Innovation at Buffalo Wild Wings. The beverage programme at Buffalo Wild Wings is one that every brand aims to be a part of.
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